No efforts will be spared at the largest international congress for eye surgeons to gain greater appreciation for the physicians.
Abbott is complementing it’s instruments of product presentations and symposia with attention-grabbing and pleasant activities…
Year after year the Who is Who of the opthalmology scene meet up in Europe.
To do’s: Guerilla-Marketing, logo development, invitations and other printes matters, activities on the spot e.g. „Cheerleader-Activity“ at the Heathrow airport: „Gimme an A, gimme a B…“