The first edition is about check-up and prevention, which is currently a major issue. Why are the most respectable doctors attracted to this clinic? Why emotions are no disease? How hard does our heart work? Does muesli every day keep the doctor away? Why has the advance in radiology at standard of university found its place in the middle of the black forest? MAX doesn’t only write about “heart and kidneys”. MAX talks about life and the experience of one of the most renowned clinics that is specialized in internal and psychosomatic medicine and which has time for the health of their patients. And this is done in a fresh and modern editorial design.
TO DO: idea, concept, editorial, text, design, total production